Portfolio

#1:

Product packaging copy for Sunlights Balayage 

Client: The Balay Box

Let Sunlights reveal a dazzling spectrum of naturally radiant hair color. This new clay-based Balayage applies evenly to produce seamless results for any cut or style.

Reawaken hair’s natural brilliance with Sunlights.

#2:

Website brand bio copy for Michael Aram 

Client: Major US fashion retailer

A trip to India inspired Michael Aram’s first collection of artisan-made pieces reflecting his unique and handcrafted approach to design. Now three decades later, the artist’s award- winning pieces remain an eclectic mix of textures and materials. From home décor items and high-end jewelry to evocative furniture and one-of-a-kind sculptures, Michael’s designs bring the richness of the outdoors into the home in exquisite detail.

Michael Aram’s diverse background spans the realms of painting, sculpture and art history, but it’s the natural world that holds the most appeal for this American Armenian artist. With a production studio located outside Delhi, Michael captures the transient beauty of nature in handcrafted pieces made alongside over 200 skilled artisans.

#3:


Email Copy for Back-to-School Branding and Sale 

Client: American Apparel

Audience: Women 15-25

Subject Line: New School Year, New Lookbook
 

Pre Header: Sweater Superlatives.

Main Copy: Make your own dress code.


Sub Copy: Let plaids take you to the top of the class.


CTA: Don your cutest specs, and check out our new Online Lookbook.

Audience: Women/Men 15-25

Subject Line: Back to School Online and In-Store Sale!

Pre Header: Build your uniform your way.


Main Copy: Stock up on basics and a little something for yourself. 

Sub Copy: Don’t worry—we’ll do the adding and subtracting.
 

CTA: Why wait for the bell to ring? Save online and in stores today.

#4:

Press Release for NFT Launch

Client: Clothia, an e-commerce destination featuring an exclusive collection of wearable statement pieces from emerging, international designers

Title: NFTs Take to the Runway

Subheader: Unique, digital art pieces made by the world’s up-and-coming fashion designers

Here at Clothia we are thrilled to announce the official release of our very own fashion NFTs. Clothia is the first fashion platform to embrace these covetable, digital collectibles. We’re excited to share inspired pieces from 20 of our best designers in this covetable, cutting-edge format.

In this post-pandemic world, a lot of life happens on a screen, and digital cryptocurrency and blockchain technology are making a comeback. NFTs (non-fungible tokens) allow artists to connect with their audience directly and share their digital creations in a secure, authentic format.

Fashion is always at the forefront of art and technology so today we’re launching exclusive designer NFTs. Show off your style personality and support your favorite creators with a piece of original fashion media. While you’re at it, get in on the hottest new tech trend and make fashion history with Clothia.

#5:

Instagram posts written for @xoclothia

Client: Clothia

  • Ready for the weekend like NUE’s slinky silk top tied off with a crystal cord. 

  • Step into the holiday weekend in tricolor denim from 7/11 Seven Eleven.  

  • Splashed with artful cherubs and roses, this mesh bodysuit from Russian label Nothing Holy makes a unique layering piece.

  • Nothing says weekend like sequins.✨Which AGGI look do you fancy? Swipe ➡ and let us know in the comments below!👇

  • We’re excited to announce Clothia Coin, our very own cryptocurrency! Check out today’s story to learn more.

  • Wear your heart on your toes with these slingback heels from Juan Vidal.❤ 

  • Look who we spotted in the latest issue of British Vogue: L’MOMO👏😍

  • The hand-painted face on this pleated skirt from Nigerian label ADM Projects represents a unified voice and goal for society. Happy Juneteenth, everyone!

 


...Thank you!